Being aware of one’s own weaknesses and risks but at the same time gearing one’s strengths to the opportunities as they emerge is the key to success in any business. Thus, the first step in strategy development is to deal with the realities and dynamics of the market. This is the only way to define one’s own position in the market and set oneself off from one’s competitors. Only after having taken this step one is in a position to direct the company’s strengths towards securing its unique selling proposition on a sustainable and profitable basis. Getting to this point requires spotting the chances and adopting an innovative approach.

Our range of services includes the following aspects:

• Presentation of strengths, weaknesses, chances and dangers on the basis of market, industry, competition and company analyses
• Evaluation of the success potentials and options for action as well the development of a company vision
• Defining an optimum business model and drawing up the organizational structure
• Construing a business strategy for the various divisions and drawing up the necessary initiative and action plans
• Development of a controlling system on the basis of relevant parameters for the purpose of steering and continually reviewing the business strategy